High purchase price and unconventional way of communication, luxury brands depend on is considered as the luxurious. These communication mode of brand on the subtle influence of the take and understand the connotation of the brand, leading to the high prices eventually tolerance.
ESPIRIT and LV is known as the famous brand. But why wear and use LV people seem to use more than those who ESPIRT have faith? Maybe it is because we all know how expensive it is LV brand, but the price is not the actual reasons. Its essence is: whether uxurious brand being played parts of the proposal, and success and wealth of the association.
Be as having the thing, spend large sums of money or experience the feeling of, with the project luxurious.
Luxury brand the more popular the brand and top class brand. The concept of the brand is not clear, understand all, but everyone knows that they in their respective industry's position. The only constant luxury brand is the feature of high prices.
The so-called product category, in fact is to point to a kind of product, with different price range. Have different brand, in different price range, and meet different customers' different prices. People buy and wear rolex from the purchase and wearing swatch of those completely different, but is different from those who drive bentley driving a car jetta.
If one day, someone wants to sell you 400 yuan rolex, how would you respond? At first, you may think it is fake, or may be stolen. We saw the company of the all rolex? The price of a product and at the same time reduces all over the world. This movement may cause some of their consumer anger more than buy watch has a previous luxury prices, crashing down. To some extent, rolex positive its brand inferior at others, so the uxury before? Consumers stop believing in the rolex brand the value of the products, and stop buying them. A similar situation, this kind of situation is Pierre card Dan.
And, of course, more luxury brand selling their products, they will get more money. But, if their product price down, two products, the essence of luxury brand project and people 抯 wish, they will immediately. Therefore, the price uxurious? There must be a luxury products. The most important is, the brand of xpensiveness? Must be released to the public.
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